I’ve been a denim addict since I was 10, it started with my first pair of Levi’s 501 jeans. They were my second skin and once they became torn and shredded they graduated to my first pair of denim shorts. I then moved onto denim jackets and the classic denim skirt (yes, you know the classic 90’s denim mini) and then after many years of wearing bootcut jeans through my 20’s I found my way into Skinny Jeans who have long been my BFF’s and my daily uniform.
I have denim in every brand you can imagine but the one I gravitate to time and time again is Jeanswest (haven’t you heard? Jeanswest fits best). Jeanswest never fails to deliver on their denim. The quality is unbeatable, the cut is always flattering and you cannot go past their lifetime guarantee. Just when I thought I could not love Jeanswest anymore they brought out Prima – the crème de la crème of denim.
They look very similar to leggings but are made from a delicious Turkish Denim that is soft, comfortable and extremely flattering. This eye catching denim has had my legs and bum pinched by many, both friends and strangers, each asking what they are made of. The soft finish of the Turkish Denim is unlike traditional denim which can be stiff and hard. I found the Turkish Denim cool on warmer days but also warm with these cold snaps that winter has brought.
They are seriously addictive – I’ve been known to wear mine for 5 days straight without a wash! And speaking of washing, they wash and wear perfectly. I wear mine without ironing plus they hold their colour really well, mine have not faded at all.
Now as you can tell I could rave on about my new buddy Prima all day but rather than do that I’m going to give you the chance to WIN yourself a pair! Yes that’s right, my friends at Jeanswest have given me a gorgeous set of Prima’s valued at $129.95 for one lucky reader.
For a chance to win all you need to do is share with me your favourite way to wear denim? Our judges will choose their favourite answer and announce a winner on the 1st of September at 9pm
It’s how we were raised! The denim quality has been highly engineered with dense construction that enhances the wearer’s body with lift This special construction defines and slims the silhouette for an ultra-sleek look.
DuoCore technology gives unmatched shape retention to your PRIMA jeans i.e. when they stretch – they bounce back! Resulting in the ultimate fit. Prima Denim’s core creates excellent recovery performance and long lasting comfort. And because the core is wrapped in cotton – you get the most genuine denim look and feel.
Prima Denim is made with fine modal, viscose, cotton blend yarns. This fibre mix gives the denim a silky, soft touch, a lighter weight and contributes to its excellent recovery performance.
The wash and finish of our Prima Denim Collection utilises eco-friendly “Alchemy One” fabric -finishing technology, a trademarked technology that produces and maintains a soft touch and premium look to the denim – even after repeated home laundering.
PRIMA DENIM COLLECTION
Deep saturated indigo shades and mid-blue washes with subtle rips and repair detailing feature throughout the launch collection – perfect for timeless Autumn/Winter style.
From a night out to the school run and everywhere in between, Prima Jeans will keep up with your busy lifestyle – the only problem is, you won’t want to take them off!
Priced from $120-$130, the Jeanswest Prima Denim Collection will be available in-store and online across Australia and New Zealand from March 2015. From April, the collection will also feature a limited edition ‘Stay Black’ style that won’t fade and stays the deepest shade of black.
Made from Turkish denim by Orta Anadolu.